AI in Marketing. Good. Bad. And ugly.

About this event

A long Sunday lunch in the heart of Lisbon with 25 people who shape how marketing works: marketing leaders, agency owners and policy makers.

The day before Web Summit, before the stages and the 70,000 badges, we sit down together for good food, good wine and a view over the city. No panels, no pitches. Just an honest conversation about AI in marketing with people you'd actually want to meet.

Three hours at one table, real names, real conversations. The best partnerships, hires and ideas rarely start on a stage. They start over lunch, with someone you didn't expect to meet.

No slides, no stage. Good food and good conversations. With each course, one guest opens a topic with a short story from their own work.

The good: where AI agents really save time in marketing today.

The bad: when every competitor runs the same agents, how do you still stand out?

The ugly: AI Act, GDPR and brand risk. What marketers need to know before an agent gets them in trouble.

Who it's for Heads of marketing, growth and brand, agency owners, and people working on EU tech and data policy. Living in Lisbon or in town for Web Summit.

Good to know

25 seats, by application. We keep it small on purpose.

Your €35 covers your lunch. Everything else is on us.

Address shared once you're approved.

Description from the organiser’s page.