Web Summit Edition 2026 with Yagmur Simsek and Duarte Harris

About this event

The Lisbon SEO Meetup is back with a special Web Summit edition! Join us on November 10 at Sixt Research Development Services for two insightful talks, followed by drinks and networking.Our two talks for the day:

Read Before You Write: An Intent-First Way to Brief Content, by Yagmur Simsek

Yagmur Simsek is a London-based SEO and AI visibility consultant and the founder of Search ’n Stuff, an international community for search and digital marketing professionals. With over a decade of experience, including roles at Re:signal and Philip Morris International, she helps brands turn search visibility into meaningful business growth. Through Search ’n Stuff, she creates conferences, retreats and networking experiences that bring people together across borders. Her work connects SEO, AI search, and community building, exploring how brands become trusted, discovered and recommended, both online and in the rooms where relationships begin.

Get in, get read, get chosen: how AI search and agents use your content, by Duarte Harris

People still search. More and more, they ask ChatGPT, Claude, or Google’s AI Mode, and a model reads your page for them. Duarte follows one question from prompt to answer through these assistants and AI agents, in five steps: memory, search, access, reading, and choice. At each step, you will see where pages win or lose, which popular tactics lack evidence, and what you can do so they use your content. Bring your phone for a live test. For all levels.

Duarte Harris is GenAI Evangelist and Head of the GenAI Unit at NTT DATA Portugal. His team designs and builds agentic AI systems for clients, so he sees AI search from the builder’s side. His background spans philosophy, marketing and writing, data science, and AI leadership.RSVP to guarantee your place. We look forward to seeing you there!

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