Beyond the Booth: Event Marketing That Actually Converts

About this event

How do the best brands actually win at events?

📍Lisbon🕣 19:00–21:00👥 50 attendees (request invite)

We’re bringing together a select group of CMOs, VPs and Heads of Marketing, Growth, Demand Generation, Brand, Experiential and Field Marketing for an invite-only evening of drinks and peer discussion.

🔥 Beyond the Booth: How the Best Brands Turn Events Into Pipeline🚀 The Future of Event Marketing: AI, Personalisation & Experiences That Convert

Expect intimate roundtables, real examples, honest lessons and practical ideas from other marketing leaders responsible for making events perform.

⚡ Mastermind Roundtable Topics

🎯 From Attention to Revenue: What actually converts at events?💡 Activations That Work: What makes people stop, engage and remember your brand?📈 Proving Event ROI: How do you measure influence, pipeline and revenue you can actually defend?🤖 AI + Event Marketing: How can AI improve targeting, personalisation and follow-up?🔥 Beyond the Booth: Are dinners, roundtables, side events and VIP experiences becoming more valuable than traditional exhibition space?

Openly exchange what actually works when it comes to showing up, standing out and converting; from memorable activations and account-based strategies to generating qualified pipeline, improving post-event conversion and proving ROI.

What worked? What failed? What actually converted? And what would you do differently next time?

No sales pitches. No endless presentations. Just experienced marketers sharing what they’ve learned from putting real budgets behind real-world experiences.

Request your invitation to join us.

Description from the organiser’s page.