Founders Fire @ Web Summit: AI Visibility Talks

About this event

Our events became key startup gatherings in Lisbon, bringing together top founders, C-level executives, and investors from companies such as Nebius, Circle, Bitwise, Lido, Centiglobe, Human Signal, Zendesk, Wirex, AltaIR Capital, and Indico Capital.

Now we will discuss AI Visibility: How to Win Clients When Nobody Clicks Anymore

Buyers now get their answers from ChatGPT, Gemini and Google’s AI Mode, and rarely click through. When an AI answer appears, search clicks drop by a third or more. AI assistants are starting to handle purchasing, and they often describe companies inaccurately. If LLMs don’t cite you, or get you wrong, you’re invisible.

PR and GEO experts and CMOs with hands-on experience will discuss:

What actually drives visibility in AI answers

Which channels and content LLMs rely on

How to make sure AI describes your company correctly

70 selected founders and CMOs. No badges, no fluff, a real conversation around the campfire.

🕒 Agenda

6:00 PM  WelcomeGuest arrival, welcome drinks, and first introductions.

6:30 PM  Fireside Chat with GEO experts

Pascal Condamine, CMO at craft.ai. Pascal is an experienced CMO with 16 years of overall experience, with last 6 years in AI companies. He is a data-driven B2B and B2C marketing strategist with expertise in new market entry, product management, product launches, and multi-channel strategies.

Vitaly Gradoboev, co-founder of Citeus.ai. He advocates for a higher standard of evidence in GEO, both in measurement and in optimization. LLMs are closed, and why they pick one brand over another is only partly understood. Citeus draws on the best research available today to bring in an evidence-based approach to GEO.

Evgenia Zaslavskaya, founder of ZECOMMS Agency. She is an award-winning public relations and communications strategist with over a 15 years of experience. Her agency has supported more than 100 companies across a diverse range of sectors, including femtech, fintech, robotics, cybersecurity, and has earned prestig

Description from the organiser’s page.